You are happier to keep putting your ad budgets on street billboards like this one, right?
And you even think that it’s fine if few passers by would see your ads on the street such as the following ones, right?
Well, just because you love such large splashes of your brand name, where a lot of people can see it, how about if we offer you the same on Social Media??
“Excuse me?” is what I hear from you now!
Read on, then..
This is how a recent Social Media campaign was constructed for Channel V, as they were relaunching the channel on August 22nd.
Twitter members were given an offer, to allow their Display Pictures (DPs) to be swapped with the Channel V logo.
They were told that if they register and allow this to happen:
- Channel V will ‘possess’ their avatar, for 50% of the time, on a random basis; that way, for the other 50%, they could still retain their own avatar
- if they stay registered for at least 5 days, they would get a neat Channel V T-shirt AND
- they would also be eligible to win an iPod
This was great incentive for many. And it turned out to be fun too. And that is when the “billboards” started to get created on Social Media, like this:
Tweetdeck screen with many Channel V DPs
And if you were using Twitter directly from the web, then too, the screen was like a large advertising space for Channel V, as you can see here:
No wonder then, that there were user comments that said that “Channel V seems to have taken over the Internet”!
So dear Marketer, if “billboards” are what appeal to you, fret not. You can get them on Social Media too
And if you want “in” on this new advertising option for your brand, you know whom you have to call?!
Enough now, about where the money is in Twitter! I would like to answer that question here and now!!
Now, you could be selling bananas in Denver, CO or you could be an agent for printing machinery in New York, or you could be a hot shot investment banker in Singapore or you could be running a play school in Mumbai. I may not be able to answer the question for all of you in just this one post.
But I will take a generic example, and hope you can figure out your hypothesis from this example. And find your own pot of gold from Twitter, if you can
So the most generic example will have to be one, where someone is seeking to sell, and make money as a result. So say, you are a small store selling laptop computers or books or clothes or cameras or whatever! If Twitter had to work for you and make some money for you, you would want it to point you to buyers of your products, isn’t it? Can Twitter do this? It sure can.
As a salesman, making cold-calls, what would be the perfect timing? To be at the right place at the right time! Like you were a salesman of guitars, and you walk into a home, just as the parents have decided that they will get their son a new guitar. Could it get any better for you, as a salesman?
Can Twitter play out this fantasy for you? Sure, if you would only stop and look.
If a person was in the mood of purchasing something, what would she say to herself? Or to her friends? What kind of statements are typical of this stage of buying?
“Planning to buy”, “Thinking of getting”, “Thinking of buying”, “Which one should I get”, “Should I buy”, etc. etc. Isn’t this obvious?
Now, Twitter being nothing but simple conversations of this kind, these are the kind of phrases that people use ALL the time. And you as a seller can simply look up the public timeline of Twitter, and find the people who are using these phrases!
No, you do not need thousands of followers for doing this. No, you do not need to be a Dell or an HP to do this. No, you do not need any programming skills to do this.
In short, this simple trick is available for anyone who chooses to use it. And then dig that one step deeper to find those buyers who are looking to buy what you sell, and perhaps, in the areas, where you sell. And you are on! At the right place, at the right time.
Check out these searches on http://search.twitter.com and once you have got it, and if you are a seller, you will not ask the question again, “Where’s the money in Twitter?”!
Planning-to-buy
Should-I-buy?
Thinking-of-buying
Thinking-of-getting
Which-one-should-I-get
Now if you are not selling something, but you are into other activities, you just need to extrapolate the example shown above, for your own area of interest.
So if yours is a medical practice looking to attract patients, you may want to track the phrases, “looking for a cure”, “cure for”, “know a doctor” and such.
So did you find your magic phrases? Is there enough Twitter traffic for those? Good, so keep counting the cash, then! Cheers!
A lot of activity on the Wikipedia Profiles of LK Advani, Narendra Modi and Varun Gandhi was picked up. While Narendra Modi was being touted as the next Prime Ministerial candidate from the BJP, criticism about him seems to have increased during Phase 2. Similarly, as the posts below show, many people are critical about LK Advani as their leader during this phase.
bjp or advani or bhartiya janta party or bharatiya… (ID 448547) Published date: 5/7/2009 http://www.dnaindia.com/report.asp?newsid=1253791 Nitish Kumar disapproves of Narendra Modi as future PM
Nitish Kumar disapproves of Narendra Modi as future PM
bjp or advani or bhartiya janta party or bharatiya… (ID 448595) Published date: 5/10/2009 http://twitter.com/issuecrazy/statuses/1755120462 Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader LK Advani, .. http://bit.ly/19TBNy
Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader…
bjp or advani or bhartiya janta party or bharatiya… (ID 448605) Published date: 4/16/2009 http://twitter.com/palinn/statuses/1532257872 Any reason known yet why the chappal was thrown at Advani today? #advani #india
Any reason known yet why the chappal was thrown at Advani today? #advani #india
bjp or advani or bhartiya janta party or bharatiya… (ID 448763) Published date: 4/26/2009 http://twitter.com/rahuljrark/statuses/1620270573 @annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
@annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448801) Published date: 5/3/2009 http://www.dnaindia.com/report.asp?newsid=1252704 Maya takes a leaf out of Advani’s bash-Cong book
Maya takes a leaf out of Advani’s bash-Cong book
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448802) Published date: 4/28/2009 http://www.dnaindia.com/report.asp?newsid=1251295 Cong candidate is fuelling fury against Advani
Cong candidate is fuelling fury against Advani
BJP is portrayed as the only party which can effectively combat terrorism, especially on videos. Many posts claim that BJP anticipated emerging as the single largest party with 162-165 seats minimum and a maximum of 185-189 seats.
While Narendra Modi is reported to have call the Congress party a private limited party of Sonia Gandhi, a large number of posts on Social Media echo that Modi practices a politics of hatred. Similar thoughts are also put forward about Varun Gandhi.
bjp or advani or bhartiya janta party or bharatiya… (ID 379629) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235579 Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
bjp or advani or bhartiya janta party or bharatiya… (ID 379650) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235647 Manohar Joshi attacks Narendra Modi…
Manohar Joshi attacks Narendra Modi…
bjp or advani or bhartiya janta party or bharatiya… (ID 379695) Published date: 4/6/2009 http://in.blogial.com/2009/04/07/why-you-should-click-on-advanis-ads Why you should click on Advani’s ads?
If you had done atleast a single google search or visited one site with google’s adsense in the rece…
Here, we see the various themes as well as how they related to each other. Size of circle denotes frequency of mention and distance of two circles from one another denotes how closely they were related. Closer the circles, more often were those themes talked about together.
These are the basic themes which were touched upon when the topic Indian Elections was spoken about during phase 2. The size of each theme/word denotes how often it was spoken about.
They were told that if they register and allow this to happen:
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