Social Wavelength is a full service Social Media Agency. Our solutions range from creation of long term strategy, custom application development, SMM, Presence Management, Community building and management and actual execution of Social Media initiatives. Currently, we serve clients from a large variety of industries including healthcare, electronics, media and many more. These clients are a mix of Indian and International entities, from one-person companies to large multinationals. I believe this mix of clients we are servicing gives us a unique perspective, when it comes to how different brands and companies can utilize Social Media. It helps us identify the variables which go into making Social Media initiatives successful, as well as the constants.
We thought it’d be great to share some of our observations here. Learning from the trenches, as it were.
Fundamentals are fundamentally important
Was that a profound statement or what?! But seriously, this is the real world. Results have to be real as well. Not an inventory of things you did, but a checklist of things you achieved.
Listening is way more important that it is made out to be
Whether by using basic Twitter search, Google Blogsearch, Oneriot etc. or with Radian 6, Techrigy SM2 (Full Disclosure: Social Wavelength is a Techrigy SM2 Reseller), listening is the most important activity you can invest your time in, at all stages of your initiatives.
Buy In
Going with today’s theme of making profound statements I’d like to say, that Client buy in is very important. Buy in into your agency, you, your portfolio. The more of this there is, the easier it is for you to suggest and implement innovative strategies.
Integrate
If you think about it (not even too hard) its obvious that an integrated approach is the only thing which makes sense. Why is it, then, that we see so many social media activities oblivious of their counterparts in the so called ‘mainstream’ media? A non integrated campaign is merely an experiment, a dabbling. When Social Media initiatives are integrated with the overall marketing strategy, you achieve, well, Resonance.
There is huge room for innovation, loads of untapped potential
How many ‘Remarkable’ Social Media campaigns do you recall? Things which made you say, “I love the way they’ve used Social Media” or “Damn! That’s audacious”. Not nearly enough!
So there you have it. Just some things we picked up on the job over the last few months. There is lots more, of course, but we’d like to hear from you. What are your thoughts? What is your learning from the trenches?
A lot of activity on the Wikipedia Profiles of LK Advani, Narendra Modi and Varun Gandhi was picked up. While Narendra Modi was being touted as the next Prime Ministerial candidate from the BJP, criticism about him seems to have increased during Phase 2. Similarly, as the posts below show, many people are critical about LK Advani as their leader during this phase.
bjp or advani or bhartiya janta party or bharatiya… (ID 448547) Published date: 5/7/2009 http://www.dnaindia.com/report.asp?newsid=1253791 Nitish Kumar disapproves of Narendra Modi as future PM
Nitish Kumar disapproves of Narendra Modi as future PM
bjp or advani or bhartiya janta party or bharatiya… (ID 448595) Published date: 5/10/2009 http://twitter.com/issuecrazy/statuses/1755120462 Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader LK Advani, .. http://bit.ly/19TBNy
Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader…
bjp or advani or bhartiya janta party or bharatiya… (ID 448605) Published date: 4/16/2009 http://twitter.com/palinn/statuses/1532257872 Any reason known yet why the chappal was thrown at Advani today? #advani #india
Any reason known yet why the chappal was thrown at Advani today? #advani #india
bjp or advani or bhartiya janta party or bharatiya… (ID 448763) Published date: 4/26/2009 http://twitter.com/rahuljrark/statuses/1620270573 @annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
@annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448801) Published date: 5/3/2009 http://www.dnaindia.com/report.asp?newsid=1252704 Maya takes a leaf out of Advani’s bash-Cong book
Maya takes a leaf out of Advani’s bash-Cong book
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448802) Published date: 4/28/2009 http://www.dnaindia.com/report.asp?newsid=1251295 Cong candidate is fuelling fury against Advani
Cong candidate is fuelling fury against Advani
BJP is portrayed as the only party which can effectively combat terrorism, especially on videos. Many posts claim that BJP anticipated emerging as the single largest party with 162-165 seats minimum and a maximum of 185-189 seats.
While Narendra Modi is reported to have call the Congress party a private limited party of Sonia Gandhi, a large number of posts on Social Media echo that Modi practices a politics of hatred. Similar thoughts are also put forward about Varun Gandhi.
bjp or advani or bhartiya janta party or bharatiya… (ID 379629) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235579 Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
bjp or advani or bhartiya janta party or bharatiya… (ID 379650) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235647 Manohar Joshi attacks Narendra Modi…
Manohar Joshi attacks Narendra Modi…
bjp or advani or bhartiya janta party or bharatiya… (ID 379695) Published date: 4/6/2009 http://in.blogial.com/2009/04/07/why-you-should-click-on-advanis-ads Why you should click on Advani’s ads?
If you had done atleast a single google search or visited one site with google’s adsense in the rece…
Here, we see the various themes as well as how they related to each other. Size of circle denotes frequency of mention and distance of two circles from one another denotes how closely they were related. Closer the circles, more often were those themes talked about together.
These are the basic themes which were touched upon when the topic Indian Elections was spoken about during phase 2. The size of each theme/word denotes how often it was spoken about.
I’d like to say, that Client buy in is very important. Buy in into your agency, you, your portfolio. The more of this there is, the easier it is for you to suggest and implement innovative strategies.
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