I remember my baby steps into the world of Social Media 4-5 years back, with Ryze. It worked wonderfully to connect me with some interesting folks in Mumbai. I used it largely for local connections, and have made good friends from those early days.

Then I stepped into the world of LinkedIn. It was a far more serious community and even though it struggled to get traction those days, 3-4 years back, I found value in connecting with some long-lost pals outside India, and also making some professional international contacts.

I had been sucked into the world of Social Networking.

As an avid writer, I took to blogs naturally. I have blogged on random topics for last several years, and have also had specific blogs for my stock market experiments, my Scandinavia vacation and my reviews of Internet start up businesses.

Thereafter it’s been Facebook and Twitter and YouTube and Delicious and what not..

Yes, I admit, I am a Social Media junkie

But if all these years of experience, all the information that I consume, and all the gray hair had to count for something, it had to be in figuring out a method out of the madness.

And that led to the creation of the business venture, Social Wavelength.

Our humble ambition is to assist companies, institutions, organizations, professionals, celebrities.. in figuring out the maze that is Social Media. From consulting and training, to the creation of strategies for social media, to actual implementation and execution of the strategies. We are there for you!

Indeed, Social Wavelength = Social Media.

More about it on the corporate website, which is under creation.

Meanwhile we launch this blog. And if Social Wavelength stands for figuring out the “wavelength” of your “social media target audience”, then the blog is about finding that “Resonance” in the space, so as to maximize amplitude and create ripples of success for your business, in Social Media.

We hope to deliver interesting perspectives on Social Media, at this blog, and will look forward to your participation and interaction through the comment channels here.

As we were getting our business set up to launch, we witnessed the “coming out party” for India, our country. In a breathtaking display of the largest democracy at work, the national elections took place, over a period of more than one month, and a new government is coming in place, at the end of this successful exercise.

We have done an extensive analysis of Social Media’s impact on the Indian elections of 2009. We are pleased to present a report on the same. What we are keen to highlight is the fact that what can be done for elections and voting, can be easily done for brands and companies.

If the political parties had actively “listened in” to their target market (the voters) on Social Media, some of them could have tweaked their strategies for better success.

Elections was about a start date and an end date. So room for correction was limited.

For brands and companies, it is about an ongoing engagement. And corrections and strategy changes can happen continuously. There is wisdom in listening in, in monitoring social media, and in responding thereafter.

Cheers!