I remember my baby steps into the world of Social Media 4-5 years back, with Ryze. It worked wonderfully to connect me with some interesting folks in Mumbai. I used it largely for local connections, and have made good friends from those early days.
Then I stepped into the world of LinkedIn. It was a far more serious community and even though it struggled to get traction those days, 3-4 years back, I found value in connecting with some long-lost pals outside India, and also making some professional international contacts.
I had been sucked into the world of Social Networking.
But if all these years of experience, all the information that I consume, and all the gray hair had to count for something, it had to be in figuring out a method out of the madness.
And that led to the creation of the business venture, Social Wavelength.
Our humble ambition is to assist companies, institutions, organizations, professionals, celebrities.. in figuring out the maze that is Social Media. From consulting and training, to the creation of strategies for social media, to actual implementation and execution of the strategies. We are there for you!
Indeed, Social Wavelength = Social Media.
More about it on the corporate website, which is under creation.
Meanwhile we launch this blog. And if Social Wavelength stands for figuring out the “wavelength” of your “social media target audience”, then the blog is about finding that “Resonance” in the space, so as to maximize amplitude and create ripples of success for your business, in Social Media.
We hope to deliver interesting perspectives on Social Media, at this blog, and will look forward to your participation and interaction through the comment channels here.
As we were getting our business set up to launch, we witnessed the “coming out party” for India, our country. In a breathtaking display of the largest democracy at work, the national elections took place, over a period of more than one month, and a new government is coming in place, at the end of this successful exercise.
If the political parties had actively “listened in” to their target market (the voters) on Social Media, some of them could have tweaked their strategies for better success.
Elections was about a start date and an end date. So room for correction was limited.
For brands and companies, it is about an ongoing engagement. And corrections and strategy changes can happen continuously. There is wisdom in listening in, in monitoring social media, and in responding thereafter.
A lot of activity on the Wikipedia Profiles of LK Advani, Narendra Modi and Varun Gandhi was picked up. While Narendra Modi was being touted as the next Prime Ministerial candidate from the BJP, criticism about him seems to have increased during Phase 2. Similarly, as the posts below show, many people are critical about LK Advani as their leader during this phase.
bjp or advani or bhartiya janta party or bharatiya… (ID 448547) Published date: 5/7/2009 http://www.dnaindia.com/report.asp?newsid=1253791 Nitish Kumar disapproves of Narendra Modi as future PM
Nitish Kumar disapproves of Narendra Modi as future PM
bjp or advani or bhartiya janta party or bharatiya… (ID 448595) Published date: 5/10/2009 http://twitter.com/issuecrazy/statuses/1755120462 Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader LK Advani, .. http://bit.ly/19TBNy
Advani not behind Vajpayee during Kandahar crisis: Rahul: Roorkie, May 10: Lashing out at BJP leader…
bjp or advani or bhartiya janta party or bharatiya… (ID 448605) Published date: 4/16/2009 http://twitter.com/palinn/statuses/1532257872 Any reason known yet why the chappal was thrown at Advani today? #advani #india
Any reason known yet why the chappal was thrown at Advani today? #advani #india
bjp or advani or bhartiya janta party or bharatiya… (ID 448763) Published date: 4/26/2009 http://twitter.com/rahuljrark/statuses/1620270573 @annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
@annkur Narendra Modi has been using nets in front of him to prevent the shoe attacks
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448801) Published date: 5/3/2009 http://www.dnaindia.com/report.asp?newsid=1252704 Maya takes a leaf out of Advani’s bash-Cong book
Maya takes a leaf out of Advani’s bash-Cong book
Popularity (10 of 10):
bjp or advani or bhartiya janta party or bharatiya… (ID 448802) Published date: 4/28/2009 http://www.dnaindia.com/report.asp?newsid=1251295 Cong candidate is fuelling fury against Advani
Cong candidate is fuelling fury against Advani
BJP is portrayed as the only party which can effectively combat terrorism, especially on videos. Many posts claim that BJP anticipated emerging as the single largest party with 162-165 seats minimum and a maximum of 185-189 seats.
While Narendra Modi is reported to have call the Congress party a private limited party of Sonia Gandhi, a large number of posts on Social Media echo that Modi practices a politics of hatred. Similar thoughts are also put forward about Varun Gandhi.
bjp or advani or bhartiya janta party or bharatiya… (ID 379629) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235579 Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
Narendra Modi raps Pawar for ‘insulting’ Mahatma Gandhi
bjp or advani or bhartiya janta party or bharatiya… (ID 379650) Published date: 3/2/2009 http://www.dnaindia.com/report.asp?newsid=1235647 Manohar Joshi attacks Narendra Modi…
Manohar Joshi attacks Narendra Modi…
bjp or advani or bhartiya janta party or bharatiya… (ID 379695) Published date: 4/6/2009 http://in.blogial.com/2009/04/07/why-you-should-click-on-advanis-ads Why you should click on Advani’s ads?
If you had done atleast a single google search or visited one site with google’s adsense in the rece…
Here, we see the various themes as well as how they related to each other. Size of circle denotes frequency of mention and distance of two circles from one another denotes how closely they were related. Closer the circles, more often were those themes talked about together.
These are the basic themes which were touched upon when the topic Indian Elections was spoken about during phase 2. The size of each theme/word denotes how often it was spoken about.
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