We wanted to do an after-the-fact kind of analysis of the Indian Elections from the perspective of seeing what was being said about this subject on Social Media. This report is an example of how the social chatter surrounding any brand/company can be analyzed (and how strategic decisions can be made thereof).

Number Of Social Media Mentions for Indian Elections (Phase 1: 1st March to 15th April)

Number of Social Media Mentions for Indian Elections (Phase 2: 16th April to 19th May)

We split the period for our analysis into two phases:

Indian Elections 2009 Social Media Analysis Phase 1 (The Build Up): March 1 to April 15

Indian ELections 2009 Social Media Analysis Phase 2 (In the Thick of Things): April 16 to May 19 (from beginning of polling till a few days after results are declared)

Indian Elections 2009 Social Media Analysis Phase 1 (The Build Up): March 1 to April 15

Social Media Impact from Various Sources:

• 50 most influential Blog posts
  
• 50 most influential Forum and Message Board posts
• 50 most influential Microblog posts
• 50 most influential posts from Social Networking sites
• 50 most influential Videos

Charts and graphs related to the Social Media impact:

• Number of Social Media mentions per day
• Top domains carrying relevant mentions
• Demography information of Social Media content creators
• Tag Cloud of topics being discussed
• Most popular topics and themes, represented in clusters
• Mentions across the various different types of social media
• Topics Tag Cloud, as tagged by the authors

Indian Elections 2009 Social Media Analysis Phase 1: Top Sources for the BJP

Indian Elections 2009 Social Media Analysis Phase 2 (In the Thick of Things): April 16 to May 19

Social Media Impact from Various Sources:

• 50 most influential Blog posts
• 50 most influential Forum and Message Board posts
• 50 most influential Microblog posts
• 50 most influential posts from Social Networking sites
• 50 most influential Videos

Charts and graphs related to the Social Media impact:

• Number of Social Media mentions per day
• Top domains carrying relevant mentions
• Demography information of Social Media content creators
• Tag Cloud of topics being discussed
• Most popular topics and themes, represented in clusters
• Mentions across the various different types of social media
• Topics Tag Cloud, as tagged by the authors

Indian Elections 2009 Social Media Analysis Phase 2: Top Sources for the BJP

How this study was carried out:

We used industry leading Social Media monitoring tools, which extracted information from a vast range of Social Media properties. It algorithmically categorized this information according to its various sources. It also assigned a rating to the various snippets of information, signifying how influential that particular snippet was.

On top of this raw data, we did some value addition by trying to understand what each peice of information means. We have tried to spot interesting trends (if any) from this information. We have used only the top 50 most influential posts from each source. On using more data, potentially, a much clearer picture/trend may emerge.