Comments on: Social Media Monitoring: From Discovery to Mastery http://blog.socialwavelength.com/2010/01/social-media-monitoring-from-discovery-to-mastery/ The Social Wavelength Blog Wed, 08 Feb 2012 12:31:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: JONATHAN http://blog.socialwavelength.com/2010/01/social-media-monitoring-from-discovery-to-mastery/#comment-399 JONATHAN Wed, 08 Sep 2010 15:32:37 +0000 http://blog.socialwavelength.com/?p=567#comment-399 <strong><blockquote><a href="http://cheaptabletsonline.com/" rel="nofollow">CheapTabletsOnline.Com. Canadian Health&Care.Best quality drugs.No prescription online pharmacy.Special Internet Prices. No prescription pills. Order pills online</a>...</strong> Buy:Viagra Professional.Zithromax.Viagra Soft Tabs.Tramadol.Cialis Professional.Maxaman.Super Active ED Pack.Soma.Levitra.Viagra Super Force.Viagra Super Active+.Cialis Soft Tabs.Cialis.Propecia.Cialis Super Active+.VPXL.Viagra....
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]]> By: sanjay http://blog.socialwavelength.com/2010/01/social-media-monitoring-from-discovery-to-mastery/#comment-90 sanjay Wed, 06 Jan 2010 17:26:21 +0000 http://blog.socialwavelength.com/?p=567#comment-90 Hey Chipo, Thank you. Your 2 cents are worth a lot more :) Picking your battles is a very sound suggestion. Very important. And yes, what next too. If all the monitoring is just going to be theory, then it will be a question of paralysis by analysis. What is required is to take the steps leading to changes in business processes, thereafter. That is certainly very important. Hey Chipo,
Thank you. Your 2 cents are worth a lot more :)
Picking your battles is a very sound suggestion. Very important.
And yes, what next too. If all the monitoring is just going to be theory, then it will be a question of paralysis by analysis. What is required is to take the steps leading to changes in business processes, thereafter. That is certainly very important.

]]> By: Chipo http://blog.socialwavelength.com/2010/01/social-media-monitoring-from-discovery-to-mastery/#comment-89 Chipo Wed, 06 Jan 2010 05:40:59 +0000 http://blog.socialwavelength.com/?p=567#comment-89 Nice simplistic approach to explaining SMM for companies and brands that think that the Google alerts they've been running for the last couple of months serves the purpose of listening online. I think the "smart" way monitoring you've referred to is spot on. Two key things that come to mind regarding SMM during consultations with one's clients, if you're an agency offering SMM: 1) 'Pick your battles' - while brands/companies might be tempted to refute every single "unfavourable" comment made online, it is the role agencies engaging in smart monitoring services to advise clients and qualify why reading the riot act to a comment made in a forum with only 2 members 2years ago may not be best. 2) 'What next?'- smart monitoring does not cease with the delivery of a detailed report illustrating SoV, tonality etc - this intelliegence serves as the crucial input that largely determines what happens next i.e. prepare a method of engagement (reactive/proactive, offline/online, which internal dept needs incorporated) and ensure that FOLLOW through is achieved at all times. My 2cents worth. Cheers, Nice simplistic approach to explaining SMM for companies and brands that think that the Google alerts they’ve been running for the last couple of months serves the purpose of listening online.

I think the “smart” way monitoring you’ve referred to is spot on. Two key things that come to mind regarding SMM during consultations with one’s clients, if you’re an agency offering SMM:
1) ‘Pick your battles’ – while brands/companies might be tempted to refute every single “unfavourable” comment made online, it is the role agencies engaging in smart monitoring services to advise clients and qualify why reading the riot act to a comment made in a forum with only 2 members 2years ago may not be best.

2) ‘What next?’- smart monitoring does not cease with the delivery of a detailed report illustrating SoV, tonality etc – this intelliegence serves as the crucial input that largely determines what happens next i.e. prepare a method of engagement (reactive/proactive, offline/online, which internal dept needs incorporated) and ensure that FOLLOW through is achieved at all times.

My 2cents worth.

Cheers,

]]> By: Resonance - the Social Wavelength Blog » Social Media Monitoring … » bookmarking http://blog.socialwavelength.com/2010/01/social-media-monitoring-from-discovery-to-mastery/#comment-88 Resonance - the Social Wavelength Blog » Social Media Monitoring … » bookmarking Fri, 01 Jan 2010 21:10:17 +0000 http://blog.socialwavelength.com/?p=567#comment-88 [...] An interesting post today. Here’s a quick excerpt: There are still many out there who do not understand or appreciate the concept of Social Media Monitoring. For their benefit, just a quick introduction to the idea first. Conversations are happening on Social Media. Read the rest of this great post Here [...] [...] An interesting post today. Here’s a quick excerpt: There are still many out there who do not understand or appreciate the concept of Social Media Monitoring. For their benefit, just a quick introduction to the idea first. Conversations are happening on Social Media. Read the rest of this great post Here [...]

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