Social Wavelength is a full service Social Media Agency. Our solutions range from creation of long term strategy, custom application development, SMM, Presence Management, Community building and management and actual execution of Social Media initiatives. Currently, we serve clients from a large variety of industries including healthcare, electronics, media and many more. These clients are a mix of Indian and International entities, from one-person companies to large multinationals. I believe this mix of clients we are servicing gives us a unique perspective, when it comes to how different brands and companies can utilize Social Media. It helps us identify the variables which go into making Social Media initiatives successful, as well as the constants.
We thought it’d be great to share some of our observations here. Learning from the trenches, as it were.
Fundamentals are fundamentally important
Was that a profound statement or what?! But seriously, this is the real world. Results have to be real as well. Not an inventory of things you did, but a checklist of things you achieved.
Listening is way more important that it is made out to be
Whether by using basic Twitter search, Google Blogsearch, Oneriot etc. or with Radian 6, Techrigy SM2 (Full Disclosure: Social Wavelength is a Techrigy SM2 Reseller), listening is the most important activity you can invest your time in, at all stages of your initiatives.
Buy In
Going with today’s theme of making profound statements 
I’d like to say, that Client buy in is very important. Buy in into your agency, you, your portfolio. The more of this there is, the easier it is for you to suggest and implement innovative strategies.
Integrate
If you think about it (not even too hard) its obvious that an integrated approach is the only thing which makes sense. Why is it, then, that we see so many social media activities oblivious of their counterparts in the so called ‘mainstream’ media? A non integrated campaign is merely an experiment, a dabbling. When Social Media initiatives are integrated with the overall marketing strategy, you achieve, well, Resonance.
There is huge room for innovation, loads of untapped potential
How many ‘Remarkable’ Social Media campaigns do you recall? Things which made you say, “I love the way they’ve used Social Media” or “Damn! That’s audacious”. Not nearly enough!
So there you have it. Just some things we picked up on the job over the last few months. There is lots more, of course, but we’d like to hear from you. What are your thoughts? What is your learning from the trenches?