http://blog.socialwavelength.com/2009/10/the-early-adapters-in-social-media-some-client-experiences/ The Social Wavelength Blog Wed, 08 Feb 2012 12:31:00 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.socialwavelength.com/2009/10/the-early-adapters-in-social-media-some-client-experiences/#comment-63 Ajay Dand Thu, 17 Dec 2009 11:08:31 +0000 http://blog.socialwavelength.com/?p=538#comment-63 A very fair view from the ring, I should say. Just as Computers in general, and Internet in particular threw up a whole new paradigm of conducting business, Social Media has the portents of doing something similar to the way businesses interact with the different stake holders. It would not be just the brands, and the business of building them using Social Media as a channel. That would be like new wine in old bottle. More than that, social media would increasingly become the mainstay of "any" business communication strategy. Take a look at this amazing video... http://economictimes.indiatimes.com/videoshow_ted/5231080.cms !!! and now think of marrying the same with Social Media, and you'd understand where we are headed!! A very fair view from the ring, I should say. Just as Computers in general, and Internet in particular threw up a whole new paradigm of conducting business, Social Media has the portents of doing something similar to the way businesses interact with the different stake holders. It would not be just the brands, and the business of building them using Social Media as a channel. That would be like new wine in old bottle. More than that, social media would increasingly become the mainstay of “any” business communication strategy. Take a look at this amazing video… http://economictimes.indiatimes.com/videoshow_ted/5231080.cms !!! and now think of marrying the same with Social Media, and you’d understand where we are headed!!

]]> http://blog.socialwavelength.com/2009/10/the-early-adapters-in-social-media-some-client-experiences/#comment-62 Apratim Thu, 17 Dec 2009 08:44:47 +0000 http://blog.socialwavelength.com/?p=538#comment-62 Very neatly written. The fact that most of the people (forget about clients) do not even know what does it mean to network socially, and so confusion, delay in choosing right words are just the eventual outcome. It is strange and interesting how a country like India, where millions thrive as they have social skills to accommodate and adjust to whatever they are facing day in and out take so much time to decide on what they need to communicate. Good to know you through this write up... Very neatly written. The fact that most of the people (forget about clients) do not even know what does it mean to network socially, and so confusion, delay in choosing right words are just the eventual outcome.
It is strange and interesting how a country like India, where millions thrive as they have social skills to accommodate and adjust to whatever they are facing day in and out take so much time to decide on what they need to communicate.
Good to know you through this write up…

]]> http://blog.socialwavelength.com/2009/10/the-early-adapters-in-social-media-some-client-experiences/#comment-61 Satya Umarani Thu, 29 Oct 2009 10:44:36 +0000 http://blog.socialwavelength.com/?p=538#comment-61 Rightly said, Mindsets will be different, and traditional ways still prevail to a large extent, however the one underlining thought that comes to mind is a simple one, an early lesson in Advertising and PR, that we are all a Brand! Each and every one of us, which makes a brand as human as us. I believe Social Media allows us to bring the Human touch to any Brand we intend must connect with its customers directly. One can only relate to a brand if there is something in common to relate with, and most importantly if there is an effort to build a relation. I am No expert on social media, but I am excited to know how given the platform to indulge in one to one customer interaction can be neglected. If a brand is a real person, you can build real relations. It’s only a matter of time and I am certain that Brands will understand the power of this channel. Rightly said, Mindsets will be different, and traditional ways still prevail to a large extent, however the one underlining thought that comes to mind is a simple one, an early lesson in Advertising and PR, that we are all a Brand! Each and every one of us, which makes a brand as human as us. I believe Social Media allows us to bring the Human touch to any Brand we intend must connect with its customers directly. One can only relate to a brand if there is something in common to relate with, and most importantly if there is an effort to build a relation. I am No expert on social media, but I am excited to know how given the platform to indulge in one to one customer interaction can be neglected. If a brand is a real person, you can build real relations. It’s only a matter of time and I am certain that Brands will understand the power of this channel.

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