Comments on: Advertising Agencies and Social Media: The Challenges http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/ The Social Wavelength Blog Wed, 08 Feb 2012 12:31:00 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Social Media: The Flawed “Campaign” Approach! « Resonance: The Social Wavelength Blog http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-412 Social Media: The Flawed “Campaign” Approach! « Resonance: The Social Wavelength Blog Sun, 03 Oct 2010 09:48:30 +0000 http://blog.socialwavelength.com/?p=534#comment-412 [...] document.getElementById("fb-root").appendChild(e); }()); Almost a year ago, I had blogged about the challenges that Advertising Agencies face, while approaching Social Media. And one of the [...] [...] document.getElementById("fb-root").appendChild(e); }()); Almost a year ago, I had blogged about the challenges that Advertising Agencies face, while approaching Social Media. And one of the [...]

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]]> By: Astin http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-60 Astin Tue, 23 Feb 2010 17:46:30 +0000 http://blog.socialwavelength.com/?p=534#comment-60 Yes, advertising agency and social media both are mutually interaction between each other and nowadays social media become very challenging for advertising agencies because it is easy way to advertising in all over the globe. Yes, advertising agency and social media both are mutually interaction between each other and nowadays social media become very challenging for advertising agencies because it is easy way to advertising in all over the globe.

]]> By: Astin http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-370 Astin Tue, 23 Feb 2010 17:46:30 +0000 http://blog.socialwavelength.com/?p=534#comment-370 Yes, advertising agency and social media both are mutually interaction between each other and nowadays social media become very challenging for advertising agencies because it is easy way to advertising in all over the globe. Yes, advertising agency and social media both are mutually interaction between each other and nowadays social media become very challenging for advertising agencies because it is easy way to advertising in all over the globe.

]]> By: eye contact lenses|tony http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-59 eye contact lenses|tony Tue, 17 Nov 2009 12:55:57 +0000 http://blog.socialwavelength.com/?p=534#comment-59 Great post, I agree with you, advertising and social media have to cooperate in brand interested. Thank for the sharing. Great post,

I agree with you, advertising and social media have to cooperate in brand interested.

Thank for the sharing.

]]> By: sanjay http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-58 sanjay Tue, 20 Oct 2009 18:14:24 +0000 http://blog.socialwavelength.com/?p=534#comment-58 Thank you, Anuradha. You make the important point that Social Media and Advertising should work together, in the brand's interests. - Sanjay Thank you, Anuradha.
You make the important point that Social Media and Advertising should work together, in the brand’s interests.
- Sanjay

]]> By: Anuradha Khanna Pentapalli http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-57 Anuradha Khanna Pentapalli Tue, 20 Oct 2009 11:51:41 +0000 http://blog.socialwavelength.com/?p=534#comment-57 I agree with you Sanjay. I started off with 'mainstream' advertising, did everything in print, AVs and radio, worked on SEM campaigns as well as did some SEO. I believe that each of these have a crucial role to play and that advertisers and clients must open up to Social Media. However, I think that some people (stressing on some) in 'traditional' advertising are so much into what they do that they seem to miss out on understanding what social media can offer. Both can complement each other amazingly, but somehow there's this perception that one is a test match while another 20-20. I think, both are necessary to keep it going! I agree with you Sanjay. I started off with ‘mainstream’ advertising, did everything in print, AVs and radio, worked on SEM campaigns as well as did some SEO. I believe that each of these have a crucial role to play and that advertisers and clients must open up to Social Media. However, I think that some people (stressing on some) in ‘traditional’ advertising are so much into what they do that they seem to miss out on understanding what social media can offer. Both can complement each other amazingly, but somehow there’s this perception that one is a test match while another 20-20. I think, both are necessary to keep it going!

]]> By: Social Inside | b r a n t s http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-56 Social Inside | b r a n t s Thu, 15 Oct 2009 05:15:47 +0000 http://blog.socialwavelength.com/?p=534#comment-56 [...] another extremely interesting post, Sanjay writes about “Advertising Agencies and Social Media: The Challenges“. He notes fundamental differences in the way an advertising agency looks at communication, [...] [...] another extremely interesting post, Sanjay writes about “Advertising Agencies and Social Media: The Challenges“. He notes fundamental differences in the way an advertising agency looks at communication, [...]

]]> By: sanjay http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-55 sanjay Fri, 02 Oct 2009 23:50:52 +0000 http://blog.socialwavelength.com/?p=534#comment-55 Thanks, Surekha. You are right. PR is closer to what Social Media is about, rather than Advertising. But: 1. The larger budgets are in advertising, and 2. There is an existing challenge of ROI in most advertising, which is forcing them to look at options. And which is why advertising comes into social media faster than PR comes in. By the way, it is no surprise then, that our official company name is not Social Wavelength, but Social PR Outsourcing Pvt. Ltd.!! - Sanjay Thanks, Surekha.
You are right. PR is closer to what Social Media is about, rather than Advertising.
But:
1. The larger budgets are in advertising, and
2. There is an existing challenge of ROI in most advertising, which is forcing them to look at options. And which is why advertising comes into social media faster than PR comes in.

By the way, it is no surprise then, that our official company name is not Social Wavelength, but Social PR Outsourcing Pvt. Ltd.!!

- Sanjay

]]> By: sanjay http://blog.socialwavelength.com/2009/09/advertising-agencies-and-social-media-the-challenges/#comment-54 sanjay Fri, 02 Oct 2009 23:47:47 +0000 http://blog.socialwavelength.com/?p=534#comment-54 Pankaj, 1. Why 'passing' eyeballs for social media? If there is a clear strategy, say, for community building, it is far more than passing eyeballs. 2. 'Conversion' comes into play if you think of social media only in the 'sales' sense. Do you ask for conversion from your CRM team? From your customer service team? Not to say that Social Media cannot contribute to sales and marketing, but harping upon conversion connects it, too much, to advertising. Which it is not! 3. Well, there is a certain deja vu, between the early days of the dot com boom, and the current social media boom. And I think I should know, having been there, at both those places!! But this one is all about business objectives and in that respect, it is more real! - Sanjay Pankaj,
1. Why ‘passing’ eyeballs for social media? If there is a clear strategy, say, for community building, it is far more than passing eyeballs.
2. ‘Conversion’ comes into play if you think of social media only in the ‘sales’ sense. Do you ask for conversion from your CRM team? From your customer service team? Not to say that Social Media cannot contribute to sales and marketing, but harping upon conversion connects it, too much, to advertising. Which it is not!
3. Well, there is a certain deja vu, between the early days of the dot com boom, and the current social media boom. And I think I should know, having been there, at both those places!! But this one is all about business objectives and in that respect, it is more real!

- Sanjay

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