Dear Still-Not-Convinced-About-Social-Media Marketer,

You are happier to keep putting your ad budgets on street billboards like this one, right?

And you even think that it’s fine if few passers by would see your ads on the street such as the following ones, right?

Well, just because you love such large splashes of your brand name, where a lot of people can see it, how about if we offer you the same on Social Media??

“Excuse me?” is what I hear from you now!

Read on, then..

This is how a recent Social Media campaign was constructed for Channel V, as they were relaunching the channel on August 22nd.

Twitter members were given an offer, to allow their Display Pictures (DPs) to be swapped with the Channel V logo.

They were told that if they register and allow this to happen:

- Channel V will ‘possess’ their avatar, for 50% of the time, on a random basis; that way, for the other 50%, they could still retain their own avatar

- if they stay registered for at least 5 days, they would get a neat Channel V T-shirt AND

- they would also be eligible to win an iPod

This was great incentive for many. And it turned out to be fun too. And that is when the “billboards” started to get created on Social Media, like this:

Tweetdeck screen with many Channel V DPs

And if you were using Twitter directly from the web, then too, the screen was like a large advertising space for Channel V, as you can see here:

No wonder then, that there were user comments that said that “Channel V seems to have taken over the Internet”!

So dear Marketer, if “billboards” are what appeal to you, fret not. You can get them on Social Media too

And if you want “in” on this new advertising option for your brand, you know whom you have to call?!

Yours truly,

- The Social Wavelength team!!

This entry was posted on Sunday, September 6th, 2009 at 10:03 am and is filed under Sanjay, advertising, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.