Comments on: Social Media Monitoring of Travel Sector in India

By: Cleartrip: Creating A Positive Online Experience « 2010 Global Marketing

Cleartrip: Creating A Positive Online Experience « 2010 Global Marketing — Sat, 17 Jul 2010 17:00:17 +0000

[...] followers on Twitter (both were launched on May, 2009), and numerous comments on its blog posts. Social Wavelength (2009) conducted social media monitoring for the Indian travel industry and concluded that [...]

By: chennai-coimbatore

chennai-coimbatore — Tue, 21 Jul 2009 13:34:51 +0000

Good post thanks for sharing

By: Resonance - the Social Wavelength Blog » Listening to iPod Speakers: How Social Media Monitoring can lead to Actionable Insights & More

Tue, 14 Jul 2009 09:05:14 +0000

[...] Media Monitoring exercise was essentially similar to the previous exercises carried out by us (Online Travel Sector in India and Hybrid Cars – Whats the Social Media Buzz). The study differed however, in that we completely [...]

By: Resonance - the Social Wavelength Blog » Hybrid Cars - What’s the Social Media Buzz?

Sat, 27 Jun 2009 15:19:55 +0000

[...] performed Social Media Monitoring exercises on the Indian Elections 2009 as well as on the Online Travel Sector in India. We now shifted our focus to the worldwide Hybrid Car market. Our aim was to see if it is possible [...]

By: Mike Johansson

Mike Johansson — Sat, 20 Jun 2009 15:45:41 +0000

Very interesting analysis. In terms of monitoring tools I am a fan of Techrigy’s SM2 tool and the ability to “teach it” when it makes mistakes in sentiment judgment calls. I wonder if there isn’t a model that better ties the automatic monitoring to human intervention in a “best of both worlds” way.

By: steve dodd

steve dodd — Tue, 16 Jun 2009 02:19:00 +0000

I like to see this study done on the North American travel industry.

By: sanjay

sanjay — Mon, 15 Jun 2009 09:49:46 +0000

Anaggh,
I think they will get there. It is a matter of time. At least the serious ones will do it.
Thank you for your appreciation.

By: Anaggh A. Desai

Anaggh A. Desai — Mon, 15 Jun 2009 08:21:40 +0000

Nice monitoring/analysis. However the key factor is execution & conversion, which is where there is a mis match. It is extremely surprising that the portals have no clue about social media usage in spite of being in the same space:)

By: Social Media Monitoring of Travel Sector in India « Resonance …

Social Media Monitoring of Travel Sector in India « Resonance … — Sat, 13 Jun 2009 09:29:45 +0000

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