Enough now, about where the money is in Twitter! I would like to answer that question here and now!!

Now, you could be selling bananas in Denver, CO or you could be an agent for printing machinery in New York, or you could be a hot shot investment banker in Singapore or you could be running a play school in Mumbai. I may not be able to answer the question for all of you in just this one post.

But I will take a generic example, and hope you can figure out your hypothesis from this example. And find your own pot of gold from Twitter, if you can

So the most generic example will have to be one, where someone is seeking to sell, and make money as a result. So say, you are a small store selling laptop computers or books or clothes or cameras or whatever! If Twitter had to work for you and make some money for you, you would want it to point you to buyers of your products, isn’t it? Can Twitter do this? It sure can.

As a salesman, making cold-calls, what would be the perfect timing? To be at the right place at the right time! Like you were a salesman of guitars, and you walk into a home, just as the parents have decided that they will get their son a new guitar. Could it get any better for you, as a salesman?

Can Twitter play out this fantasy for you? Sure, if you would only stop and look.

If a person was in the mood of purchasing something, what would she say to herself? Or to her friends? What kind of statements are typical of this stage of buying?

“Planning to buy”, “Thinking of getting”, “Thinking of buying”, “Which one should I get”, “Should I buy”, etc. etc. Isn’t this obvious?

Now, Twitter being nothing but simple conversations of this kind, these are the kind of phrases that people use ALL the time. And you as a seller can simply look up the public timeline of Twitter, and find the people who are using these phrases!

No, you do not need thousands of followers for doing this. No, you do not need to be a Dell or an HP to do this. No, you do not need any programming skills to do this.

In short, this simple trick is available for anyone who chooses to use it. And then dig that one step deeper to find those buyers who are looking to buy what you sell, and perhaps, in the areas, where you sell. And you are on! At the right place, at the right time.

Check out these searches on http://search.twitter.com and once you have got it, and if you are a seller, you will not ask the question again, “Where’s the money in Twitter?”!

Planning-to-buy

Should-I-buy?

Thinking-of-buying

Thinking-of-getting

Which-one-should-I-get

Now if you are not selling something, but you are into other activities, you just need to extrapolate the example shown above, for your own area of interest.

So if yours is a medical practice looking to attract patients, you may want to track the phrases, “looking for a cure”, “cure for”, “know a doctor” and such.

So did you find your magic phrases? Is there enough Twitter traffic for those? Good, so keep counting the cash, then! Cheers!

This entry was posted on Thursday, June 25th, 2009 at 4:10 pm and is filed under General, Monetization, Sanjay, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.