#INDvsPAK or #INDvsSA?

by TeamSocialWavelength on March 2, 2015

Nothing gets people in India talking as much as an India – Pakistan Cricket World Cup match. Or does it? This seemed like an hypothesis too good to not be tested especially with an India – South Africa match which had just taken place.

With the objective of testing this hypothesis, we set about configuring our tool of choice, Radian6, the leader in the Social Listening space. We entered the keywords, set the tool to look for conversations on the respective match days and then pored over the results.
The results are there for all to see. The India – Pakistan match easily trumped over the other Indian victory. We were also able to derive other insights such as the players spoken about the most during these two matches and also the sentiments (Patriotic in the case of the victory over Pakistan while focusing on aspects like captaincy etc. during the victory over South Africa) that these matches evoked in the minds of the audience.
 
As a continuation of the Cricket World Cup theme, we plan to come out soon with an infographic which analyses the performance of the advertisements that have released thus far during #CWC2015

 

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When Kejriwal swept it away!

by TeamSocialWavelength on February 20, 2015

The 2015 Delhi elections, whose results have been announced recently, were hailed by many as landmark in Indian Politics. The Online world was abuzz with millions of voices, which helped us understand and track the shift in people’s mindsets. The following infographic, about Arvind Kejriwal, the new chief minister of the Indian capital, provides an insight into how the poll results impacted these voices.

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What are Facebook Trending Topics? And how is it different from Twitter Trends?

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Facebook has recently launched a new feature “Facebook Trends”. Facebook trends, like Twitter trends, shows all those popular topics that people are  sharing publicly on their timelines. These can be hashtags, links or just topics that are being spoken about. Facebook trending is still in a test phase and is not universally available. According to [...]

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